Our Winemaker, Vanni Lusetti

Vinification, tthe act of making grape juice into wine, takes place under the watchful eye of Master Oenologist Vanni Lusetti and his staff of experts. “I was born here in Italy’s beautiful Reggio Emilia and I’ve been making wine for most of my life. So, as you might imagine, it is a particular passion of mine. My knowledge of grapes and winemaking is the product of extensive formal education as well as practical experience. But as I see it, there should be no snobbery involved in either making or drinking wine. That’s why I put a lifetime of expertise to work every day creating wine that people like me can enjoy not only at the table, but while reading, listening to music or cheering for the local team. This requires combining my sensitivity to tradition with optimal innovations. The result is an extraordinary line of popularly priced, supremely drinkable everyday wines for people who enjoy life. Our region is proud of a winemaking tradition dating back over 2,000 years. In fact, the wildly popular Lambrusco that we introduced to American consumers in 1968 was much the same wine enjoyed by Roman legions as they marched forth to conquer Europe.